In “Special Ops: Fit Crew,” a WeatherTech team acts as a sort of high-speed pit crew—providing and installing car interior and exterior protection, including floor liners, a cargo liner and even a CupFone—in the company’s second-quarter Super Bowl commercial.
Pinnacle Advertising, which also produced WeatherTech’s 2021 Super Bowl spots, was behind the 30-second ad. It was directed by South African filmmaker Antony Hoffman, who has helmed films including “Red Planet” and “Fox Hunt.”
The brand’s Super Bowl LVI ad marked the company’s ninth consecutive appearance in the Big Game.
Agency: Pinnacle Advertising
Quarter Aired: 2
Super Bowl: LVI