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Xaxis’s Nicolas Bidon on the power of outcome-driven media, walled gardens and Cannes Lions traditions
Nicolas Bidon, global CEO of Xaxis, sits down with Ad Age President and Publisher Josh Golden to inform why marketers should shift their focus from traditional metrics like CPMs to more outcome-driven business goals—all with an assist from emerging tech like AI. This custom video series is made possible by Xaxis.
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Ad Age Studio 30 is a custom content studio that specializes in the creation of paid content that resonates with the Ad Age audience. To inquire about Ad Age Studio 30, email James Palma at [email protected].
