Leo Burnett took 7Up and Diet 7Up to Super Bowl XXVI in 1992 with three ads among the sibling brands, this one for the flagship and two for the diet version ("Shave," "Switch"). As ever, the focus is on taking a break from cola. 7Up and Burnett brought the Spot mascots back to the Super Bowl in 1993 ("Vacuum," "Blinds") and 1994 ("House of Cards," "22"). The brand then took a break until pitching a reformulation in 1998 with work by Young & Rubicam.
AGENCY: Leo Burnett
QUARTER AIRED: Q4