Each 30-second slot in Super Bowl XXXV drew millions of viewers, at an estimated average cost of $2 million. The company formerly known as Anderson Consulting bought four. The quartet of introductions to Accenture created by Young & Rubicam also included "Bactera," "Test Drive" and "Virtual Surgery."

BRAND: Accenture

YEAR: 2001

AGENCY: Young & Rubicam

SUPERBOWL: XXXV