Accenture - Test Drive
Of the four Accenture commercials by Young & Rubicam in Super Bowl XXXV, "Test Drive" was the favorite of Ad Age reviewer Bob Garfield by a long shot:
One of these four spots, announcing the foolish new name for Andersen Consulting, is very good. It's about a test drive of an expensive Italian sports car. In the middle of the drive, he vanishes, leaving the desperate salesman to try to avoid a high-speed crash; it's a metaphor for Internet shopping, wherein 65% of consumers vanish before checkout.
The quartet of ads (see also "Bacteria," "Birthday" and "Virtual Surgery") was created by Young & Rubicam, which continued to handle the account for another 10 years.
AGENCY: Young & Rubicam