Accenture - Virtual Surgery
Accenture and Young & Rubicam's tetrad of Super Bowl XXXV commercials offered glimpses of business intelligence to stand in for the marketer's full consulting services. In this iteration, a surgeon operates on a faraway patient -- a less polarizing vision of future medicine than the prior year's ad for Nuveen Investments picturing Christopher Reeves walking again.
Also watch Accenture's "Bacteria," "Test Drive" and "Birthday" to see its Super Bowl Sunday creative execution as a whole.
AGENCY: Young & Rubicam