Ad Age Next: A Fireside Chat With Amazon
By Seth Dallaire, Amazon Media Group and Adrianne Pasquarelli, Ad Age | January 22, 2018
To Amazon, e-commerce is not simply retail. It’s a marketing and content channel for brands�"and not even just those that sell products online. Seth Dallaire describes how shopper behavior is changing, what voice-controlled assistants mean for e-commerce, the surprising impact of over-the-top video and other emerging technologies and what it all means for brand marketers.
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