Ad Age Next: Case Study - Psych Tests
Why assume your advertising is producing the intended emotional response when you can know for sure? Through its agency, Potbelly partnered with Michigan State University’s media psychology lab to measure how much happiness its sandwiches and ‘Feed Your Smile’ campaign actually generated. Doner’s Eric Weisberg shares how his shop is using its psych studies and third-party data to bolster engagement with Potbelly fans and target unhappy people on social.
