Ad Age Next: How Machine Learning Impacts Martech

By Amy Hu, H&R Block / Andrea McCullough, Dunkin' Donuts / Or Shani, Albert / Lindsay Stein, Ad Age | December 13, 2017 |
Artificial intelligence has the marketing technology world in a frenzy with software companies like Salesforce, Adobe and others racing to release their latest AI-powered offerings. We set the hype aside to uncover what marketers think of these new tools and how this technology really impacts their day-to-day jobs.