Ad Age Next: Marketing in a Voice-Controlled World
By Jared Belsky, 360i / Matt Pritchard, Campbell Soup Co. / Doug Robinson, FreshDigitalGroup / Megan Graham, Ad Age | December 13, 2017
Voice-powered technology like the Amazon Echo and Google Assistant are on the rise. But what does that mean for the modern marketer? Learn how brands can prepare for voice search and interact with consumers in this new era.