Ad Age Next: Now What?
By Brad Jakeman, Former President PepsiCo Global Beverage Group and E.J. Schultz, Ad Age | January 22, 2018

Brad Jakeman, the outspoken outgoing President of PepsiCo’s Global Beverage Group, tells Ad Age Chicago Bureau Chief E.J. Schultz what’s missing in marketing even after the arrival of artificial intelligence, treasure troves of data and hundreds of ways to target audiences—and how the industry can move forward.

Ad Age Next 2017 Videos

Ad Age Next: The New Do-Si-Do

Ad Age Next: How to Suck Less as a Client

Ad Age Next: Marketing in a Voice-Controlled World

Ad Age Next: Case Study - Facial Recognition

Ad Age Next: You’re Wrong About Millennials

Ad Age Next: How Machine Learning Impacts Martech

Ad Age Next: Case Study - Chatbots

Ad Age Next: Is Attribution the Next Battleground?

Ad Age Next: Marc Pritchard on Digital Media

Ad Age Next: Case Study - Psych Tests

Ad Age Next: Case Study - Augmented Reality

Ad Age Next: Futurists Debate the Future

Ad Age Next: What the Heck Is Blockchain?

Ad Age Next: How AI is Changing Professions

Ad Age Next: Case Study - AI and Personalization

Ad Age Next: What Neuroscience Says About VR

Ad Age Next: How Do You See the Future?

Ad Age Next: Case Study - Alexa Skill

Ad Age Next: Next Generation Ad Blocking

Ad Age Next: A Fireside Chat With Amazon

Ad Age Next: The Truth About the Pivot to Video

Ad Age Next: Balancing Bricks and Clicks

Ad Age Next: Chasing the Next Big Thing

Newest Videos

Ad Age Custom Content

What creativity means now

Ad Age Custom Content

Transforming a global business to meet demand

Ad Age Custom Content

Building resilience and adapting your marketing tech in uncertain times

Ad Age Custom Content

Facebook’s Beau Avril on what to expect from the $30 billion shift from traditional TV advertising to OTT

Ad Age Custom Content: In the Hot Seat

Ad Age Custom Content

Facebook’s Beau Avril on what to expect from the $30 billion shift from traditional TV advertising to OTT

Ad Age Custom Content: In the Hot Seat

The Top 5 creative brand ideas you need to know about right now: August 14, 2020

Ad Age Custom Content

OpenWeb’s Nadav Shoval on bringing civil discourse back to publishers

Ad Age Custom Content: In the Hot Seat

Ad Age Custom Content

OpenWeb’s Nadav Shoval on bringing civil discourse back to publishers

Ad Age Custom Content: In the Hot Seat

Ad Age Custom Content

The List Q&A: Thai Randolph, EVP and GM of Kevin Hart's LOL network

Ad Age Custom Content

Vevo’s Rob Christensen and XUMO's Bill Condon on leaning into linear to bring music TV back to the living room

Ad Age Custom Content: In the Hot Seat

Ad Age Custom Content

AdColony’s Matt Barash on the best practices for navigating in-app advertising to achieve addressability at scale

Ad Age Custom Content: In the Hot Seat

Ad Age Custom Content

AdColony’s Matt Barash on the best practices for navigating in-app advertising to achieve addressability at scale

Ad Age Custom Content: In the Hot Seat