Ad Age Next: Now What?
By Brad Jakeman, Former President PepsiCo Global Beverage Group and E.J. Schultz, Ad Age | January 22, 2018

Brad Jakeman, the outspoken outgoing President of PepsiCo’s Global Beverage Group, tells Ad Age Chicago Bureau Chief E.J. Schultz what’s missing in marketing even after the arrival of artificial intelligence, treasure troves of data and hundreds of ways to target audiences—and how the industry can move forward.

Ad Age Next 2017 Videos

Ad Age Next: The New Do-Si-Do

Ad Age Next: How to Suck Less as a Client

Ad Age Next: Marketing in a Voice-Controlled World

Ad Age Next: Case Study - Facial Recognition

Ad Age Next: You’re Wrong About Millennials

Ad Age Next: How Machine Learning Impacts Martech

Ad Age Next: Case Study - Chatbots

Ad Age Next: Is Attribution the Next Battleground?

Ad Age Next: Marc Pritchard on Digital Media

Ad Age Next: Case Study - Psych Tests

Ad Age Next: Case Study - Augmented Reality

Ad Age Next: Futurists Debate the Future

Ad Age Next: What the Heck Is Blockchain?

Ad Age Next: How AI is Changing Professions

Ad Age Next: Case Study - AI and Personalization

Ad Age Next: What Neuroscience Says About VR

Ad Age Next: How Do You See the Future?

Ad Age Next: Case Study - Alexa Skill

Ad Age Next: Next Generation Ad Blocking

Ad Age Next: A Fireside Chat With Amazon

Ad Age Next: The Truth About the Pivot to Video

Ad Age Next: Balancing Bricks and Clicks

Ad Age Next: Chasing the Next Big Thing

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