For Super Bowl 50, Pfizer bought Advil a 30-second "floater," meaning the commercial would only run if there were enough time-outs and official play-call reviews to create the inventory. There were.
The spot that therefore lucked into big game, "Distant Memory" by Grey New York, shows people doing things without pain -- like a grandmother doing yoga, a man standing on his head and dancers dancing.
Advil previously appeared in the Super Bowl in 1992 with a commercial featuring baseball Hall of Famer Nolan Ryan, but it had been since Aleve's "Leonard Nimoy" in 2006 that an over-the-counter painkiller bought big-game time. Earlier Super Bowl ads in the category included Nuprin's entry in 1992 ("Connors and Kelly") and a Tylenol spot in 1996 ("Eddie George").