Jason Statham had already played an unstoppable driver in "Transporter," "Transporter 2" and "Transporter 3" before Audi and Venables, Bell & Partners recruited him to race performance cars through the decades for "Chase," their 2009 Super Bowl XLIII ad. The course includes an tear through a "Miami Vice"-looking land of pastel and brick-sized mobile phones before Statham finally manages to escape in a shiny new Audi A6.
"Chase" followed Audi's 2008 big-game spot "Horse Head," its first Super Bowl ad in two decades, and preceded a run of consecutive ads in future games. "Green Police" was the humorous 2010 follow-up.
Director: Ivan Zacharias. Production company: Smuggler.
Co-creative directors: Paul Venables, Greg Bell. Associate creative directors: Erich Pfeifer, Tom Scharpf. Copywriter: Crockett Jeffers. Broadcast production director: Craig Allen. Agency producer: Emily Moore.
Visual effects: The Mill.
AGENCY: Venables Bell & Partners
QUARTER AIRED: Q1