Audi is an auto brand lucky enough to have visually striking cars: You can recognize those LED headlights almost immediately. So for Super Bowl XLVIII the marketer and Venables Bell & Partners decided to play up that particular product attribute by crossing the bright headlines with the ever-courant vampire genre (accompanied by Echo & The Bunnymen's "The Killing Moon").
The minute-long ad marked Audi’s fifth consecutive Super Bowl appearance, following the 2011 outing "Release the Hounds." Its sixth would follow in 2013 with "Prom (Worth It)."
Director: Matthijs Van Heijningen, who would later direct Super Bowl spots for Audi in 2015 ("The Perfect Getaway") and 2016 ("Walken Closet"). Production company: MJZ.
Executive creative directors: Paul Venables, Will McGinness. Creative directors: Lee Einhorn, Tyler Hampton and Erich Pfeifer. Copywriter: Ned Brown. Art director: Byron Del Rosario. Editorial: Hagon. Editor: Jono Griffith.
AGENCY: Venables Bell & Partners
QUARTER AIRED: Q1