Audi is an auto brand lucky enough to have visually striking cars: You can recognize those LED headlights almost immediately. So for Super Bowl XLVIII the marketer and Venables Bell & Partners decided to play up that particular product attribute by crossing the bright headlines with the ever-courant vampire genre (accompanied by Echo & The Bunnymen's "The Killing Moon").
Executive creative directors: Paul Venables, Will McGinness. Creative directors: Lee Einhorn, Tyler Hampton and Erich Pfeifer. Copywriter: Ned Brown. Art director: Byron Del Rosario. Editorial: Hagon. Editor: Jono Griffith.
AGENCY: Venables Bell & Partners
QUARTER AIRED: Q1