The first Super Bowl foray for Research In Motion makes the case that its new BlackBerry 10, which was earning some decent tech-world buzz as Super Bowl XLVII began, packed too much good stuff to describe in half a minute. A social-media campaign ran alongside the commercial during the game, including promoted posts on Twitter and sponsored stories on Facebook. Competition from Apple and Samsung, however, continued to prevent BlackBerry from reasserting its formerly dominant market position.

The ad was created by AMV BBDO in London, one of a few overseas agencies that created ads for the 2013 Super Bowl.

BRAND: BlackBerry

YEAR: 2013

AGENCY: AMV BBDO

SUPERBOWL: XLVII

QUARTER AIRED: Q3