Sprint’s Boost Mobile reprised, but perhaps more precisely spoofed, the popular "Super Bowl Shuffle" performed by the 1985 Chicago Bears ahead of their victory in 1986’s Super Bowl XX.
“Boost Mobile Shuffle” includes original shufflers Jim McMahon, Mike Singletary, Willie Gault, Otis Wilson, Richard Dent, Steve Fuller and Maury Buford, plus a cameo by legendary coach Mike Ditka. It wasn't the first Super Bowl ad appearance for the crew: The '85 Bears previously promoted a brand of countertops, of all things, in 2005's Super Bowl XXXIX ("Diana Pearl").
This ad, out of 180 Los Angeles, was directed by comedy duo Tim & Eric -- also known, though less frequently, as Tim Heidecker and Eric Wareheim. Boost has also worked with IndyCar star and GoDaddy Super Bowl regular Danica Patrick.
Executive creative director: William Gelner. Creative directors: Gavin Milner, Grant Holland. Copywriter: Eric Helin. Art director: Erwin Federizo. Production company: Paydirt Productions. Editing: Absolutely. Editor: Ben Berman.
BRAND: Boost Mobile
QUARTER AIRED: Q1