The second of two Bridgestone commercials for Super Bowl XLV by The Richards Group (the other is the slice-of-office-live "Reply All"), "Carma" stars an beaver who drops a tree in front of a man’s car to block him from a washed-out bridge. Watch to see why. Voiceover by Ron Perlman. Bridgestone was also sponsor of the halftime show, which that year starred The Black Eyed Peas, Usher and Slash.
Director: Kinka Usher, who also directed Bridgestone's 2008 Super Bowl ad "The Scream" as well as Taco Bell's "It Rocks" and "Poem" in 2010 and Verizon's "Miniaturization" in 2005. Production company: House of Usher. Director of photography: John Toll.
Creative director: Glenn Dady. Art director: Shane Altman. Copywriter: Mike Bales. Producers: J.R. Dixon, Craig Repass. VFX: Method. Editorial: Nomad. Editor: Tom Muldoon.
AGENCY: The Richards Group
QUARTER AIRED: Q4