The second of a pair of Super Bowl XLIII ads by Super Bowl regular and halftime sponsor Bridgestone, "Hot Item" suggests you might want to be careful where you park your lunar rover, especially if it's equipped with high-performance, intergalactically envied tires. The spot, by The Richards Group, also gives a pair of astronauts on Titan a good excuse to blast House of Pain’s 1992 hit “Jump Around.”
Director: Daniel Kleinman. Production companies: Rattling Stick, Epoch Films. Director of photography: Paul Cameron.
Creative director: Glenn Dady. Art director: Jimmy Bonner. Copywriter: Rob Baker. Agency producer: J.R. Dixon.
Editorial: Cut & Run. Editor: Steve Gandofi. VFX: Framestore. Color: Company 3. Colorist: Matt Turner.
AGENCY: The Richards Group
QUARTER AIRED: Q3