The Richards Group created a pair of Super Bowl XLV ads for Bridgestone, this one born out of personal experience by its creative director.
When brainstorming ideas for the Bridgestone Super Bowl ad, Bill Cochran accidentally sent a scathing email assessment of capabilities to 100 of the agency employees, many who were described unfavorably. When he didn’t get fired, he used the idea as the basis for "Reply All," in which a man accidentally hits “reply all” then jumps in his car to race around town to prevent people from reading it. Bridgestone's other Super Bowl ad for 2011 rolled out a Super Bowl staple even more common than office life: animals ("Carma").
Director: Jim Jenkins.
AGENCY: The Richards Group
QUARTER AIRED: Q1