A sunny drive on a picturesque mountain road takes an unexpected turn when Mr. Potato Head encounters a herd of sheep on a tight curve. Super Bowl ads' frequent gender jokes make an unexpected appearance in a Hasbro scenario when Mrs. Potato Head loses her mouth. See also Bridgestone's other 2009 spot "Hot Item."
Director: Daniel Kleinman. Production companies: Epoch Films, Rattling Stick. Producer: Johnnie Frankel. Director of photography: Paul Cameron.
Creative directors: Stan Richards, Glenn Dady. Art director: Kiran Koshy. Copywriter: Jack Westerholt. Agency producer: J.R. Dixon.
Editorial: Cut & Run. Editor: Steve Gandolfi. VFX: Framestore. VFX supervisor: William Bartlett. Sound: Wave. Music: Stimmung.
AGENCY: The Richards Group
QUARTER AIRED: Q2