“Your Tires or Your Life” is one of two 30-second spots Bridgestone spots by The Richards Group in Super Bowl XLIV (see also "Whale of a Tale"). The marketer that year also continued its sponsorship of the halftime show (2012 entertainment: The Who). The set-up of the ad here evokes “Mad Max,” although the conclusion steers more toward Henny Youngman.

Director: Dante Ariola. Production company: MJZ. Producer Natalie Hill. Director of photography: Philippe Le Sourd. Production designer/art director: Christopher Glass.

Creative director: Glenn Dady. Copywriter: Bill Milkereit. Art director: Todd Tucker. Agency producer: J.R. Dixon.

Music: Tonic Music. Sound: Wave Studios. VFX: Method Studios. Color: Company 3. Colorist: Stefan Sonnenfeld. Editing: Peep Show. Editor: Andrea MacArthur.

BRAND: Bridgestone

YEAR: 2010

AGENCY: The Richards Group

SUPERBOWL: XLIV

QUARTER AIRED: Q3