LeBron James’ NBA career was relatively young in February 2005, more than five years before “The Decision” would see him take his talents to South Beach and start winning championships. He was yet to sign with McDonald’s (2010) or Blaze Pizza (2015), much less notch his lifetime deal with Nike (2015).

But he still had a range of brands to back, including Bubblicious, which reintroduced its Lightning Lemonade as LeBron's Lightning Lemonade in 2005. He’d be back in the Super Bowl for Samsung’s “The Big Pitch” in 2013 and Sprite's "Tacos" in 2017; his McDonald’s ad on Super Bowl Sunday in 2010 aired before kickoff. 

BRAND: Bubblicious

YEAR: 2005

AGENCY: JWT

SUPERBOWL: XXXIX

QUARTER AIRED: Q1