After Bud Light and DDB Chicago demonstrated the pitfalls of fire-breathing in the first quarter of Super Bowl XLII ("Breathe Fire"), they returned in the third quarter to explore the ability to fly.

Director: Stacy Wall. Production company: Epoch Films.

Creative directors: Chuck Rachford, Chris Roe, Rob Churchill. Copywriter: Chuck Rachford. Art director: Chris Roe. Editor: Carlos Lowenstein. Editorial company: the Whitehouse.

BRAND: Bud Light

YEAR: 2008

AGENCY: DDB

SUPERBOWL: XLII

QUARTER AIRED: Q3