After Bud Light and DDB Chicago demonstrated the pitfalls of fire-breathing in the first quarter of Super Bowl XLII ("Breathe Fire"), they returned in the third quarter to explore the ability to fly.
Director: Stacy Wall. Production company: Epoch Films.
Creative directors: Chuck Rachford, Chris Roe, Rob Churchill. Copywriter: Chuck Rachford. Art director: Chris Roe. Editor: Carlos Lowenstein. Editorial company: the Whitehouse.
BRAND: Bud Light
QUARTER AIRED: Q3