Bud Light in 2010 continued a long tradition of advertising revolving around gender relations. In this spot, beer makes a women’s book club worthwhile for a guy. Like Bud Light's four other ads in Super Bowl XLIV, "Book Club" was created by Cannonball in St. Lous.
Director: Sean Ehringer. Production company: Tool of North America. Director of photography: Tobias Schiessler. Executive producers: Brian Latt, Jennifer Siegel. Digital executive producer: Dustin Callif. Line producer: Lauren Bayer. Production designer: Janet Nelson.
Creative directors: Mike Binnette, Matt Collins, Steve Hunt. Group art directors: Doug Murdoch, Cori Wilson. Copywriter: Aric Jost. Broadcast manager: Mary Jarnagin. Producer: Larry Israel.
Music/sound design/audio post: Pirate.
BRAND: Bud Light
YEAR: 2010
AGENCY: Cannonball
SUPERBOWL: XLIV
QUARTER AIRED: Q4
