“But He’s Got Bud Light," via DDB Chicago, tests the limits of the "Always Worth It" tag line by offering a hitchhiker bearing Bud Light ... and an ax.
This was the fifth of Bud Light's six ads in Super Bowl XLI. It was also the most-recalled commercial of the 2007 game and the tenth-most liked, according to an IAG survey of 15,602 Super Bowl viewers.
Director: Super Bowl veteran Erich Joiner, whose big-game portfolio also includes Bridgestone's "Performance Football" and "Performance Basketball" in 2012, Bud Light's "Skier" and "Meeting" in 2009, Bud Light's "Wine & Cheese Party" in 2008, Honda's "Peaks" in 2005 and AT&T's "Gilligan's Island" in 2003. Production company: Tool of North America. Director of photography: Mark Plummer.
DDB Chicago managing director of creative: Paul Tilley. Senior VP/group creative director: Mark Gross. Creative director: Dan Fietsam. Art director: Laddie Peterson. Copywriter: Matt Arnold. Executive producer: Will St. Clair. Production business manager: Ellen O’Donnell.
Sound/music: Scandal Music. Editorial: Whitehouse Post, Filmworkers Club. Editor: Heidi Black.
BRAND: Bud Light
QUARTER AIRED: Q3