Bud Light's trio of typically light-hearted Super Bowl ads in 2001 included this gag about a dog with a welcome assignment. The dog, Otto, winds up as potential inspiration for Volkswagen's "The Dog Strikes Back" in 2012, but the humans get cold beer and DDB Chicago collects another top-five showing on the USA Today Ad Meter.

Budweiser that year got the larger share of Anheuser-Busch's annual giant outlay for the Super Bowl, with four spots including two new installments in the "Whassup" campaign. But DDB was perhaps the biggest winner, scoring six of A-B's seven assignments.

BRAND: Bud Light

YEAR: 2001

AGENCY: DDB

SUPERBOWL: XXXV