Conan O’Brien is the “gäst” star in this “Sweden-only” Bud Light commercial via DDB Chicago.
Conan endorses the light beer with the understanding that the spot will only run in Sweden, only to find himself up in lights in Times Square wearing a mesh vest. At the end we’re reminded that “Skillnaden är Drinkability” -- viewers being familiar enough with the tagline "The difference is drinkability," in heavy rotation since its recent introduction, to not need the whole thing in English.
DDB group creative director: Mark Gross. Creative directors: Chris Roe, Chuck Rachford. Copywriter: Jeff Oswald. Art director: John Baker. Executive producer: Will St. Clair. Senior producer: Kate Hildebrant. Associate producer: Patty Phassos.
Editorial: Whitehouse Post. Editor: Kevin Zimmerman. Post production: Filmworkers Club.
BRAND: Bud Light
QUARTER AIRED: Q1