Bud Light - Cyrano de Cedric

February 03, 2002 | :30

Even if Super Bowl audiences weren't familiar with "Cyrano de Bergerac," the 19th-century play by Edmond Rostand, or the 1987 Steve Martin movie it inspired, "Roxanne," the bit stands on its own in this spot by DDB Chicago.

Director: Richard D'Alessio. Production company: Radical Media.

Creative directors: Bob Scarpelli, John Immesoete, Bill Cimino, Mark Gross. Copywriter: Pat Burke. Art Director: Chris Roe. Agency Producer: Chris Bing.

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  • BrandBud Light
  • Year2002
  • AgencyDDB
  • Superbowl #XXXVI
  • Quarter airedQ1