Even if Super Bowl audiences weren't familiar with "Cyrano de Bergerac," the 19th-century play by Edmond Rostand, or the 1987 Steve Martin movie it inspired, "Roxanne," the bit stands on its own in this spot by DDB Chicago.
Director: Richard D'Alessio. Production company: Radical Media.
Creative directors: Bob Scarpelli, John Immesoete, Bill Cimino, Mark Gross. Copywriter: Pat Burke. Art Director: Chris Roe. Agency Producer: Chris Bing.
BRAND: Bud Light
QUARTER AIRED: Q1