The three “Here We Go” Bud Light ads in 2011's Super Bowl XLV aim for typical laughs with a series of pop-culture lampoons. The first, "Product Placement," sends up brand integrations using over-the-top Bud Light product appearances in a swashbuckling scene. This one, "Dog Sitter," puts the lucky house sitter in charge of seven hard working canines that “do whatever you tell them,” while "Hack Job" makes fun of home makeover shows with a kitchen re-do that consists of simply putting a six-pack to the counter. All use the same voiceover kicker: “It’s the sure sign of a good time. The just right taste of Bud Light.”
"Dog Sitter" tied Doritos' "Pug Attack" for No. 1 on the USA Today Super Bowl Ad Meter.
Omnicom Group's DDB Chicago did "Product Placement" and "Dog Sitter," while independent Cannonball, the St. Louis-based longtime Budweiser roster shop, made "Hack Job."
Anheuser-Busch introduced the "Here We Go" slogan in Super Bowl XLIV the year before with spots such as "Lighthouse."
Director: Baker Smith. Production company: Harvest Films. Director of photography: Jonathan Sela. Executive producers: Bonnie Goldfarb, Scott Howard. Head of Production: Rob Sexton. Line producer: Laure Stevens. Production designer: Laura Fox.
Senior VP/group creative director: Mark Gross. Associate creative director/art director: Brian Fink. Copywriter: Chad Broude. VP-executive producer: Will St. Clair.
VFX: The Mill N.Y. Shoot supervisor: Tim Davies. Senior Flame artist: Tim Davies. Editorial: Whitehouse Chicago. Editor: John Smith. Producer: Dawn Guzowski.
BRAND: Bud Light
QUARTER AIRED: Q4