When a guy's arm gets caught inside a departing elevator, strangers drink his beer. This DDB Chicago spot is not from the heartwarming school of Super Bowl advertising. It is, however, Bud Light’s solo entry in the 2000 Super Bowl, when Anheuser-Busch turned over the bulk of its expensive air time to the marquee brand. Bud Light would close the gap some in 2001 and by 2002 take its turn in the majority.

BRAND: Bud Light

YEAR: 2000

AGENCY: DDB

SUPERBOWL: XXXIV