Bud Light - Falcon

February 03, 2002 | :30

"Falcon" was created by Fusion Idea Labs in Chicago, the only agency to make a Bud Light spot in Super Bowl XXXVI besides DDB Chicago. But the shop showed that it knows what makes a Super Bowl ad pop, enlisting an animal, humor and a risque final note to grab viewers. It was rewarded with a second-place showing on USA Today's annual Ad Meter, which gauges the entertainment value of every spot in the game, behind only DDB and Bud Light's "Satin Sheets."

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  • BrandBud Light
  • Year2002
  • AgencyFusion Idea Labs
  • Superbowl #XXXVI
  • Quarter airedQ1