"Falcon" was created by Fusion Idea Labs in Chicago, the only agency to make a Bud Light spot in Super Bowl XXXVI besides DDB Chicago. But the shop showed that it knows what makes a Super Bowl ad pop, enlisting an animal, humor and a risque final note to grab viewers. It was rewarded with a second-place showing on USA Today's annual Ad Meter, which gauges the entertainment value of every spot in the game, behind only DDB and Bud Light's "Satin Sheets."

BRAND: Bud Light

YEAR: 2002

AGENCY: Fusion Idea Labs

SUPERBOWL: XXXVI

QUARTER AIRED: Q1