Bud Light carries the flag in 2007 for a classic tactic of Super Bowl advertising, the talking animal. And not asking these apes to wear clothes and cavort around a set resembling an office, a la CareerBuilder, makes it easier to enjoy the cute gag.

Nestled among a bevy of Bud Light spots by DDB ("Rock Paper Scissors" and "Fist Bump" for example), "Great Ape" was created by the boutique shop Mortar.

Director: Dave Merhar. Producer: Grayson Bithell.

Editors: Paul Geiger, Dave Merhar.

BRAND: Bud Light

YEAR: 2007

AGENCY: Mortar

SUPERBOWL: XLI

QUARTER AIRED: Q3