By the 2002 Super Bowl, Anheuser-Busch and DDB Chicago had all but exhausted Budweiser’s “Whassup” ads that debuted in late 1999. And with other agencies jockeying to produce the brand’s Super Bowl spots, DDB Chicago needed to try out different creative ideas to see what would stick, as it had when it happened upon the “Whassup” idea.
Comedy always killed, so in 2002 the agency came up with spots like “Greeting Cards,” which shows a woman agonizing over which card to get her boyfriend and then cuts to the boyfriend picking up a six-pack and grabbing a random card at checkout.
BRAND: Bud Light
QUARTER AIRED: Q2