The three “Here We Go” Bud Light ads in 2011's Super Bowl XLV go for the typical laughs with a series of pop culture lampoons. The first, "Product Placement," sends up brand integrations using over-the-top Bud Light product appearances in a swashbuckling scene. "Dog Sitter" puts the lucky house sitter in charge of seven hard working canines that “do whatever you tell them,” while this one, "Hack Job," makes fun of home makeover shows with a kitchen re-do that consists of simply putting a six-pack to the counter. All use the same voiceover kicker: “It’s the sure sign of a good time. The just right taste of Bud Light.”
Omnicom Group's DDB Chicago did "Product Placement" and "Dog Sitter," while independent Cannonball, the St. Louis-based longtime Budweiser roster shop, made "Hack Job," which aired during the game's first ad break.
Anheuser-Busch introduced the "Here We Go" slogan in Super Bowl XLIV the year before with spots such as "Lighthouse."
BRAND: Bud Light
QUARTER AIRED: Q1