Bud Light - Launch
In 1997, DDB Needham creatives Dave Merhar and Mike Oberman created Fusion Idea Lab in Chicago. In 1999, they brought their work to the Super Bowl on behalf of Anheuser-Busch's Bud Light. (Merhar had been there before for the brand, as a matter of fact; he created the "I Love You, Man" campaign for Bud Light, which culminated in a Super Bowl buy in 1996).
Later Fusion work for Anheuser-Busch would include "Roommate" in 2003.
BRAND: Bud Light
YEAR: 1999
AGENCY: Fusion Idea Lab
SUPERBOWL: XXXIII
