Complimented for building a house out of empty Bud Light cans, a man sets the record straight. (“Oh, here we go,” says a friend, participating in Super Bowl XLIV’s rollout of the “Here we go” slogan for Bud Light.)

“Lighthouse,” created by St. Louis-based Cannonball, an independent agency, took third place on USA Today’s Super Bowl Ad Meter in 2010.

Director Mike Bigelow. Creative director: Mike Binnette. Associate creative directors: Joe Bishop, Brian Fauss. Editor: John Devries

BRAND: Bud Light

YEAR: 2010

AGENCY: Cannonball

SUPERBOWL: XLIV

QUARTER AIRED: Q1