Bud Light - Lighthouse

February 07, 2010 | :30

Complimented for building a house out of empty Bud Light cans, a man sets the record straight. (“Oh, here we go,” says a friend, participating in Super Bowl XLIV’s rollout of the “Here we go” slogan for Bud Light.)

“Lighthouse,” created by St. Louis-based Cannonball, an independent agency, took third place on USA Today’s Super Bowl Ad Meter in 2010.

Director Mike Bigelow. Creative director: Mike Binnette. Associate creative directors: Joe Bishop, Brian Fauss. Editor: John Devries

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  • BrandBud Light
  • Year2010
  • AgencyCannonball
  • Superbowl #XLIV
  • Quarter airedQ1