Bud Light - Mother
DDB and Bud Light mine relationship humor and a sight gag to make this spot memorable among the Super Bowl clutter. Stand out it did: Participants in USA Today's annual Super Bowl Ad Meter ranked it the fifth-most entertaining spot of the game. (No. 1 in 2003 was Budweiser's "Instant Replay").
DDB's other Bud Light ads in Super Bowl XXXVII, all handled by production house RadicalMedia, comprised “Parade,” "No Pets," "Sounds of the Sea" and this one, though DDB didn't have all the fun: Fusion Ideal Lab also got a Bud Light spot into the game that year ("Third Arm").
BRAND: Bud Light
YEAR: 2003
AGENCY: DDB
SUPERBOWL: XXXVII
QUARTER AIRED: Q3
