"No Pets” chronicles a thirsty dogwalker’s MacGuyver-esque transformation into a cornball faux Rastaman by way of the deft positioning of a dreadlocked Puli atop his head. The mop dog helped “No Pets” secure the No. 2 spot on USA Today's annual Super Bowl Ad Meter, while the spot featuring the combative crustacean was the tenth most popular ad. In fact, all of RadicalMedia's in-game Bud Light ads would be voted among the year’s 10 most popular. Along with an extensive client list (Apple, Coca-Cola, Porsche, etc.), the production company has also developed music videos for artists like Jay Z, Kanye West and the 2015 Super Bowl halftime act, Katy Perry.
Bud Light also ran Fusion Idea Lab's "Third Arm" in the 2003 game.
Chief creative officer: Bob Scarpelli. Group creative director: John Immesoete. Agency executive producer: Marianne Newton. Creative director/art director: Mark Gross. Creative director/copywriter: Bill Cimino. Music company: Scandal. Editorial company: Panic & Bob. Editor: David Baxter.
BRAND: Bud Light