Three husbands pretend to do work on the roof but instead break out the Bud Light and lawn chairs. The spot ends with one man falling through the roof and into his living room.
The commercial, created by Omnicom Group's DDB Chicago, received some backlash, with critics saying it sent a dangerous message that it is fun to drink on rooftops, violating the beer industry’s advertising and marketing standards.
"The beer ad code has loopholes that are big enough to drive a team of Clydesdales through," Laurie Leiber, director for media advocacy at the Marin Institute, told The New York Times.
Anheuser-Busch argued the ad was a spoof.
Director: David McNally. Production company: Villains. Creative director: Dan Fietsam. Executive producer: Marianne Newton. Copywriter: Chuck Rachford. Art directors: Chris Roe. Editorial: Panic & Bob.
BRAND: Bud Light
QUARTER AIRED: Q1