Years before Bud Light Super Bowl ads turned to high-concept scenarios such as those seen in "Journey"
and "Lucky Chair" (2013), "Epic Night" (2014), "Real Life Pac-Man" (2015) and "Bud Light Party" (2016), the beer brand and DDB frequently set up mini comedy sketches like this one. It doesn't have much to do with specific brand attributes, working instead to reinforce brand awareness and affection among its core young-guy target.
Director: Tom Kuntz. Production company: MJZ.
BRAND: Bud Light