Ten years before Kim Kardashian took a ton of selfies for a 2015 T-Mobile Super Bowl ad ("KimsDataStash"), the picture phone was causing chaos in this Bud Light spot.

Bud Light used a lot of time in 2005’s Super Bowl XXXIX, and it took more than a few agency offices. Ads came courtesy of DDB L.A., DDB Chicago, DDB New York and here, Cannonball out of St. Louis.

Director: Jonathan David. Production company: MJZ, a Super Bowl staple and winner many times over of Creativity and Advertising Age’s Production Company of the Year. Editing: School Editing. Editor: Mark Morton. Agency Producer: Johnny Chambers. Copywriters: Brian Fauss, Steve Hunt, Neil Wissmann. Art Directors: Mike Binnette, Joe Bishop.

BRAND: Bud Light

YEAR: 2005

AGENCY: DDB

SUPERBOWL: XXXIX