Bud Light - Real Life Pac-Man

February 01, 2015 | 1:30

Bud Light and Omnicom Group's Energy BDDO breathed new life into the "Up for Whatever" campaign with 90 seconds of Super Bowl ad time for this one commercial -- no small investment -- putting a surprised protagonist into a life-size Pac-Man labyrinth, complete with ghosts Blinky, Pinky, Inky and Clyde. It has to be seen to be believed, in some ways, which is usually a winning tactic on Super Bowl Sunday.

Director: Frederik Bond. Production company: MJZ. 

Agency chief creative officer: Mark Taylor. Executive creative director: Sam Bergen. Copywriter: Miller Jones. Art director: Aaron Pendleton. Editing company: Cut & Run. Editor: Jay Nelson.

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  • BrandBud Light
  • Year2015
  • AgencyEnergy BBDO
  • Superbowl #XLIX
  • Quarter airedQ4