Bud Light and Omnicom Group's Energy BDDO breathed new life into the "Up for Whatever" campaign with 90 seconds of Super Bowl ad time for this one commercial -- no small investment -- putting a surprised protagonist into a life-size Pac-Man labyrinth, complete with ghosts Blinky, Pinky, Inky and Clyde. It has to be seen to be believed, in some ways, which is usually a winning tactic on Super Bowl Sunday.

Director: Frederik Bond. Production company: MJZ. 

Agency chief creative officer: Mark Taylor. Executive creative director: Sam Bergen. Copywriter: Miller Jones. Art director: Aaron Pendleton. Editing company: Cut & Run. Editor: Jay Nelson.

BRAND: Bud Light

YEAR: 2015

AGENCY: Energy BBDO

SUPERBOWL: XLIX

QUARTER AIRED: Q4