"Reception," Bud Light's third ad of the first quarter in Super Bowl XLI, presents a groomsman who figured out a way to get the wedding ceremony over quickly so reception drinking can begin. The spot was created by DDB Chicago.
Director: Erich Joiner. Agency producer: Will St. Clair. Group creative director, art director: Mark Gross. Creative director, copywriter: Dan Fietsam. Editor: David Brixton.
BRAND: Bud Light
QUARTER AIRED: Q1