One of seven Super Bowl XLI commercials for Bud Light, this first-quarter spot via DDB Chicago shows the peril of taking Rock Paper Scissors literally. It reprises the tagline also seen in 2007, "Always Worth It," but for what turned out to be the slogan's final big game. By the following year, Bud Light's six spots would wrap with the motto "Keeps It Coming."
Director: Tom Routson. Production company: Tool of North America. Director of photography: Mark Plummer.
Senior VP/group creative director: Mark Gross. Managing director, creative: Paul Tilley. Creative director: Dan Fietsam. Art directors: Anne Bioty, John Baker. Copywriter: Joe Sgro. Executive producer: Will St. Clair.
Editorial: Whitehouse Post, Filmworkers Club. Editor: Grant Gustafson.
BRAND: Bud Light
QUARTER AIRED: Q1