Plenty of Bud Light Super Bowl advertising posits a choice between the brew and going without, but Downtown Partners Chicago take the situation about as far as possible with this spot for Super Bowl XXXIII.

Downtown Partners, Chicago, United States

Director: Steve Chase. Production company: Reactor Films.

Creative director: John Immesoete. Copywriters: Barry Burdiak, Patrick Knoll. Art director: John Hayes.

BRAND: Bud Light

YEAR: 1999

AGENCY: Downtown Partners

SUPERBOWL: XXXIII