Before the fourth quarter even began, Bud Light had already won the 2002 Super Bowl, at least by one measure. This 30-second spot produced by DDB Chicago was voted that year’s most-liked ad, according to USA Today’s Ad Meter, and marked Bud Light owner Anheuser-Busch’s fourth consecutive year taking the title.
Director: Chris Hooper. Production Company: Bob Industries.
Creative directors: Bob Scarpelli, John Immesoete, Mark Gross, Bill Cimino. Art director: Chris Carraway. Agency Producer: Chris Bing.
BRAND: Bud Light
QUARTER AIRED: Q3