"Sleigh Ride" continues Bud Light's 2004 strategy of crude humor, but that was working for Bud Light in Super Bowl XXXVIII. “Sleigh Ride” via DDB Chicago ranked fourth on USA Today's annual Ad Meter surveying respondents on ads' entertainment value. Another spot, "Good Dog," won outright.
Director: Chris Hooper. Production company: Bob Industries.
Group Creative Director: Mark Gross. Copywriter: Bart Culbertson. Art director: Brad Morgan.
Visual effects: AXYZ. Music: Scandal Music. Editing: Panic & Bob. Editor: David Baxter.
BRAND: Bud Light