The only thing more creepy than a guy coming on this strong is an animated chimpanzee doing it. Unless it's a talking baby -- looking at you, Quiznos ("By the Pool," 2005).
Created by Omnicom Group's DDB Chicago, which also made Bud Light's "Spa," "Sleigh Ride" and "Paintball" in the same game. Downtown Partners in Toronto rounded out Bud Light's quintet of spots.
Director: Chris Hooper. Production company: Bob Industries.
Agency executive producer: Marianne Newton. Chief creative officer: Bob Scarpelli. Associate creative director/copywriter: Chuck Rachford. Creative director/art director: Mark Gross. Group creative director: John Immesoete. Special effects: A X Y Z. Music company: Scandal. Editorial: Panic & Bob. Editor: David Baxter.
BRAND: Bud Light
YEAR: 2004
AGENCY: DDB
SUPERBOWL: XXXVIII