Bud Light and DDB continued to make the most of Cedric the Entertainer's popularity with this spot for Super Bowl XXXVIII, where the comic is led astray by love of Bud Light.

For more of Anheuser-Busch's Cedric Super Bowl strategy, see also "Date" (2001), "Cyrano de Cedric" (2002), "Deserted Island" (2005) and "Dance" (2005).

BRAND: Bud Light

YEAR: 2004

AGENCY: DDB

SUPERBOWL: XXXVIII