Bud Light - Spa
Bud Light and DDB continued to make the most of Cedric the Entertainer's popularity with this spot for Super Bowl XXXVIII, where the comic is led astray by love of Bud Light.
For more of Anheuser-Busch's Cedric Super Bowl strategy, see also "Date" (2001), "Cyrano de Cedric" (2002), "Deserted Island" (2005) and "Dance" (2005).
BRAND: Bud Light
YEAR: 2004
AGENCY: DDB
SUPERBOWL: XXXVIII
2004: Super Bowl XXXVIII
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