On Super Bowl Sunday in 2010, ABC’s “Lost” had just begun its final season, and fans were in a frenzy to learn the secrets of the island. “Stranded” is a light spoof of the show, setting up, as Bud Light spots often do, a choice between something desirable in the real world -- such as rescue after a plane crash -- and drinking a bunch of Bud Light. (“Here we go,” says the plane’s captain. That’s the new Bud Light tag line.)
Director: Craig Gillespie. Production company: MJZ. Director of photography: Janusz Kaminski. Executive producer: David Zander. Line producer: Martha Davis. Casting director: Cathi Carlton.
Agency: Cannonball. Creative director: Steve Hunt. Creative director/art director: Mike Binnette. Copywriter: Brian Fauss. Producer: Johnny Chambers. Editor: Griff Henderson. Editing: School Editing.
VFX: AXYZ FX. VFX supervisor: David Giles. Executive producer: Irene Payne.
Editorial: School Editing. Editor: Griff Henderson. Music/sound design/audio post: Pirate.
BRAND: Bud Light
YEAR: 2010
AGENCY: Cannonball
SUPERBOWL: XLIV
QUARTER AIRED: Q2